There are heaps of definitions of what ‘brand’ means, such as Seth Godin’s “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”. Click here for the full post. And when it comes to personal branding, Amazon founder… Read more
There’s a lot of talk about sleep at the moment; partly I suspect it’s because (in the Northern hemisphere) we’re headed for that time of year when the nights start earlier and many animals hibernate. There’s also been a lot of media coverage, with Dr Michael Mosely once again putting himself through sleep deprivation in… Read more
Sometimes it seems we just get stuck at impasse in certain negotiations. A family member’s fun and games with one of our larger insurance companies comes to mind. In that instance, both parties took positions and dug in. That’s not going to help; but it doesn’t therefore follow that the only way is compromise. With… Read more
Rod Judkins is a multi-talented man. Not only is he a lecturer at Central St Martins, he’s a practising artist, author and consultant to many creative enterprises. What’s more, he’s taught me a thing or two, so I can highly recommend Rod’s advice – hence this guest blog post. Rod recently put together 10 tips… Read more
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