Summer’s a good time to…

Wimbledon. Festivals. Downpours. Must be summer. Note: Summer’s also a good time to update this post 🙂 so I’ve added some new and updated links. When the days are long and it’s still light when we leave work, we can view life a little differently. There may be just as much work to do, depending… Read more

10 ways to nurture your creativity

  Summer’s here and I think it’s a great time to nurture our creativity. Here are 10 ways you can reclaim your gifts. 1. Draw I’m a big believer that we can all draw. No, we’re not all Picasso, but we can all draw – with a little practice. Stuck for inspiration? If you doodle,… Read more

After the idea generation…how to evaluate?

  The idea generation, or ‘brainstorm’ (or ‘thought shower’ as someone suggested recently) is done. You’ve got heaps of wild and wonderful ideas, concepts, and suggestions. So now what? A point that’s made crystal clear in Zoomly’s ‘How to brainstorm ideas’ workshop is the need to separate idea generation from idea evaluation. These are two… Read more

Evaluating creative work? 6 tips to build your opinion muscles

Want to better handle those moments when you’re asked to evaluate creative work, a.k.a. feed back to the people who did it? Yep, there’s a Zoomly bite-sized workshop for that*. This is something that happens a lot in creative enterprises of all persuasions: content creators, ad / design / media / branding / experience /… Read more