Practical tips. Prompts to get you thinking. The odd rant.

  In his best-selling book, ‘Influence: The Psychology of Persuasion’, Professor Robert Cialdini sets out six ways to influence others: Liking Reciprocity Social proof Commitment and consistency Scarcity Authority Based on participants’ questions in my workshops on topics such as presentations, communication or – surprise – influencing and persuading*, the last of the six can… Read more

To clarify, this post isn’t about how to manipulate people and somehow put one over on them. That’s neither respectful nor likely to build trust in the long-term. In Zoomly’s ‘How to influence and persuade’ workshop the point is made from the start. There are multiple everyday situations when we simply want to be heard,… Read more